A Webmaster is a simple word assigned to any individual who controls any kind and number of websites on the internet. These people are experts in governing the operations of the pages in most regards. Web developers, professional bloggers, editors, web administrators, content publishers, programmers and blog owners associated with one or more sites could all be named as webmasters. The webmasters’ work ranges from the tiniest operations to the immense details that are required for managing the blogs.
Bing, on the other hand, is a search engine run by Microsoft. Microsoft structured and enhanced its services through the Bing web search after its previous software- MSN search (1998), Windows Live Search (2006), and Live Search (2007). Coming back to Bing, it provides most facilities being the second biggest in the globe.
Bing Webmaster Tools was launched as Bing Webmaster Center on 3rd June 2009, by Microsoft to supply the web owners with maximum assistance for free. It is a part of the Bing web search. It is a generous instrument for SEO specialists where they can incorporate their webpages to the engine’s index. The tool also empowers webmasters to examine the site performance along with a lot of other features.
Have a look at a few of its central features where the webmasters can access enough data to maintain their websites on Bing.
- Submit URLs: The webmasters can allocate several (almost 10,000/day) URLs on their websites for speeding the indexing. This lets experts submit several URLs present in their sites for more active indexing.
- Crawl Information: A website encounters various queries that appear as an obstacle for its progress. This feature helps in identifying potential issues like File Not Found (404) errors, unsupported content, blocked by REP, and long dynamic URLs.
- Backlink Data: Backlinks work wonderous as a process of Off-Page SEO. This trait lets webmasters go through data about their online referral links.
- Advanced Filtering: This feature lets us filter the required information from the indexed ones.
- Data Download: You can read the initial 1,000 results for analyzing them in a tabular format, or CSV file.
- Keyword Search: It is a keyword research tool for content writing and SEO.
- Robots.txt Validator: The Robot Exclusions Protocol tells the crawlers which part of the web should not be considered. This feature tells the webmasters to check if their robots.txt file matches the demanded criterion.
- Markup Validator: W3C is World Wide Web Consortium. It is a standard organization that is distinguished for its standards for CSS and HTML. The objective is to keep the web standards at such a level that all the sites appear and operate the same in different web engines. This tool lets the blog owners check if their site fits the W3C criteria or not.
- Sitemaps: A sitemap is like a whole package of all the pages on the website. To see if Bing is viewing a sitemap rightly, this feature is applied.
- Outbound Links: Since you are focusing on Bing, it is important to review if the web search sees the outbound links on your site that would take the visitors elsewhere on the internet. In that case, one can apply this feature.
Let’s talk about this amazingly vast mechanism in detail so that it becomes easy for you to use it by yourself.
Once the ownership of the website has been confirmed, the Bing Webmaster Tools becomes accessible right away.
How do you verify your ownership though?
- XML confirmation,
- Meta tag confirmation,
- By adding a CNAME (Canonical Name) record or Alias record to DNS (Domain Name System) entry, and
- Domain Connect.
In brief, if you would talk about operating your e-commerce set up, in the very common sense the steps to be followed would be:
Creating a website -> Content writing -> SEO
In Bing, however, after these steps have been completed, you have to inform Bing.com that you are there on the internet. Therefore, from this phase, the procedure differs a bit from other web engines. You have to attach your blog to the search engine and verify it so that the crawler bot detects it for further specifications.
STEPS FOR ADDING WEBSITE ON BING
1. Create an account on the Bing Webmaster Tools. Sign up for a fresh account. If you have an existing account, then sign in.
2. You can further create a profile by using any active Microsoft, Google, or Facebook IDs.
3. You would be headed to a clean dashboard on Bing Webmaster Tools. Here is an exemplary image of the interface of Bing webmaster Tools.
4. As said earlier, you have to add your website to it. For that, follow this approach:
- Submit your website’s URL by filling the box that says ‘Add a Site’.
- Click on ADD.
The interface will supervise you to a location where you can give details as you do for any social media or personalized application account generally. They are generally- application ID, address, phone numbers, likes, and dislikes, etc in the applications. Here, you have to load similar data except in the language of websites and URLs.
- Submit the Sitemap URL below the site URL box. In the best possible case, try adding an XML sitemap URL.
- You can fill the rest of the profile or leave it be for later. Click on Save.
- Now that URLs have been submitted, advance for verification.
STEPS FOR VALIDATION OF WEBSITE
As stated earlier, there are three ways to verify ownership. Now, I will explain to you how they work.
⦁ XML authentication
1. Visit the box saying ‘Place an XML file on your webserver’. Here in this box, you will find the steps that describe what you have to do further.
2. Download the XML file by Bing.
3. On your domain’s root directory, upload it.
4. Confirm it by visiting the link mentioned in the discussion box.
5. Click on ‘VERIFY’.
A domain URL will be created through this method. It is recommended to upload the file through FTP for the verification for smooth functioning.
⦁ Meta tag confirmation
1. Visit your website’s homepage.
2. Copy and paste the <meta> tag description there.
⦁ By adding a CNAME (Canonical Name) Record or Alias Record to DNS (Domain Name System) entry.
1. You have to manually add a CNAME to the DNS through the host service provider.
2. Select ‘VERIFY’ when done.
This is one of the fastest as well as the most complex ways because it entirely depends on your host.
Nevertheless, it takes around two days after the verification of your website to gather and show data related to it.
The above three are the most known easy-go principle techniques. However, there are other ways for verification in which one is known as Domain Connect. It was established to simplify the CNAME record method.
⦁ Domain Connect
This method lets the webmasters to easily validate their sites in the Bing BWT. Being an open standard, it clarifies the DNS configuration for any domain that works on DNS providers- GoDaddy, Media Temple, and so on- to engage with a host operating independently- Bing.
As the previous method seems to be complicated, this approach helps the user to escape that complexity.
1. Once you have added your website, see if your website is supported by this protocol.
2. If your website is supported for Domain Connect, a box saying ‘Verify ownership for: www.youwebsite.com’ would appear. Otherwise, if it is unsupported, the three default options for verification would appear on the screen.
3. Click on ‘VERIFY’. You will be moved to the DNS service provider’s page.
4. Sign in with the information related to the domain under verification.
5. Your ownership would be approved in a short time.
Apart from the standard techniques, you might be fortunate in the verification case when using WordPress CMS.
- However, if you are registered on Google Search Console, your account could be easily imported along with automatic verification.
⦁ WordPress Verification
For utilizing this course, one out of the three SEO plugins requires to be installed- All In One SEO, Yoast SEO, and Rank Math. All three are similar to each other.
1. All In One SEO
On WordPress left-hand menu section, visit All In One SEO -> General Settings -> Webmaster Verification -> Bing Webmaster Center
Here, you fill the HTML meta tag from the homepage that was used previously in the Meta Tag method and update the settings.
2. Yoast SEO
Go to Yoast SEO -> Webmaster Tools -> Bing verification code -> fill or copy and paste the <meta> tag -> Save Changes
Move to the Bing Webmaster Tools account and verify using the meta tag step.
3. Rank Math
WordPress LHS bar -> Rank Math -> General Settings -> SEO Settings -> Webmaster Tools (in submenu) -> Bing Webmaster Tools -> copy and paste HTML description.
Now that we have gathered adequate information to begin working with Bing Webmaster Center, practicing it is another task. Depending on how scripts work, Bing Webmaster Tools has classified its features into different categories where we need to understand the three primary ones linked to the others in many ways- Configuration tools, Reports & Data, and Diagnostics & Tools.
BING WEBMASTER CONFIGURATION TOOLS
It involves all the procedures such as adding and verifying the ownership, ignoring URL parameters, crawl control, managing deep links, blocking URLs from Bing, disavow links, geo-targeting the website, connected pages, and adding users.
So far, the initial characteristics have been reviewed already. Further elements are explained below:
The sitemaps can be entered from the Dashboard as well as from Configure My Site in the navigation panel. It can be presented in any of the following formats- XML Sitemap, RSS 2.0, Media RSS, Atom 0.3 & 1.0, and Text file.
1. Dashboard -> Sitemaps -> SUBMIT A SITEMAP
2. Configure My Site -> Sitemaps -> Submit a sitemap
-> Enter the Sitemap URL
The status would show ‘Pending.’ It would be approved in a few days once the crawler has scanned the link thoroughly.
In this segment, you are allowed to insert almost 10,000 URLs per day. Steps in the screen say:
-> Enter one URL per line
You can view the status of the number of URLs you have filled daily and monthly. Once the submission is over, Bing recrawls to these links for indexing them in the search engine. Only the new and modified URLs for Bing are processed here.
Ignore URL Parameters
URL parameters or dynamic parameters serve to track languages, session IDs, or in simpler words, user behaviour. These are parts of web addresses that appear after the interrogation mark. However, the utilization of these parameters by directories might end up in multiple duplications of the same URL that direct to the same content. It leads to a lot of content issues. To avoid this situation, Ignore URL Parameters could be used to settle down the multiplications. Once Bing has been informed, it reports the crawler bots about the URLs to be ignored.
Configure My Site -> Ignore URL Parameters -> ‘Which parameter would you like Bing to ignore?’
-> Fill in the URL parameter to be ignored in the text box.
The search engine spiders crave to grasp as much data as it can from your content documentaries. While doing so, they might slow down crawling and loading speed at the time when the audience traffic is the most. This innovation helps in controlling the bot speed and time for better efficiency.
You can manually customize your own pattern for the website depending on the peak and off-hours of the day. The webmaster tool either sets it automatically or permits you to reset it by yourself. This way, more bandwidth is allowed at the time with less traffic for the spiders.
Managing Deep Links
Deep links are those which appear below the highest sought results. They are the exposed sub contents within the domain on the results page.
Deep links cannot be produced by the administrator, rather they are generated by Bing on its own. The only move you can make to handle these links is to block them in case you do not want any distinct landing page to appear on the results page.
You can block these links through:
My Site -> Select the section to be configured -> Navigations panel -> Configure My SIte -> Deep Links
-> Fill up the box saying ‘Deep Link to Block- Enter a URL’ -> BLOCK
The other two choices are optional. The second aims to block the link from appearing on the results for a specific search, whereas the third is for limiting the portion to a particular country or region.
Below the line, you would see three other tabs-
EXTEND- Since all the blocks expire in 90 days from its creation. The blocked and expired URL timing can be extended through this option.
DELETE- It simply deletes the block from the deep link.
EXPORT- A CSV file containing the blocked deep links could be downloaded by selecting this option.
You know how to add a page for indexing, but it never appeared that there could be circumstances where they might be needed to be excluded from the compilation.
Blocking URLs is another excellent trait that enables the author to completely extinct the directory, page, or cache pages from the index temporarily.
Configure My Site -> Block URLs
-> ‘What would you like to block?’
-> Directory/ Page -> BLOCK URLS AND CACHE/BLOCK CACHE
The selected preference would be blocked for 90 days which can be manually extended with similar tabs as in the previous Deep Links column.
It is a perfect means to escape sorts of trouble from untrustworthy identities. When a page linking to yours looks to be irrelevant, unauthorized, spam, or fishy in a certain way, it could be cautioned to Bing.
To disavow a link, jump to:
Configure My Site -> Disavow Links -> Drop-down notch -> Domain/Directory/Page
-> Enter a URL
Just in case you want to remove the disavow from the URL or export data, the options are present on the screen itself.
Geo-Targeting in plain words is the geographical targeting of the audience or the potential customers based on the regions around the globe. So, if you want your online services to be hunted for in a distinct location, this feature is most suitable for you. It is flexible in an adequate manner to let you decide for your viewers what you want them to see- the whole domain, subdomain, a directory, or a page- all in a composed section.
For geo-targeting continue with these steps:
Geo-Targeting -> Drop down notch -> Domain/Subdomain/Directory/Page
-> Enter a URL in the box
-> Select a ‘Country/Region’
You can modify the settings using DELETE, or download the data using EXPORT as said in the previous tools.
In e-commerce, publicity is not only made through specific conventional methods but also through other alternatives available to the owners. For reaching potential customers, you have to showcase yourself to them by creating a presence on social media. Therefore, apart from administrating a web module, most brands combine themselves with their social media accounts.
Connected Pages tool empowers you to keep a summary regarding the visits on your web blog as well as the social accounts. These profiles are known as connected pages to Bing.
Bing Webmaster Tools at present supports Microsoft AppStore, Facebook, Twitter, LinkedIn, Google Play, Apple Store, Pinterest, YouTube, Instagram, and MySpace.
How to connect the pages?
Configure My Site -> Connected Pages
-> Enter the URL of the social account beside the designated text boxes
Multiple webmasters could be added to Bing Webmaster Center according to the hierarchy of the organization. This tool narrows access to authority based on the positions of the users.
Three fundamental levels are marked by Bing Webmaster Tools: Read Only, Read/Write, and Administrator.
Steps to add a user:
The new user has to set up a Bing Webmaster Tools account through Gmail, Facebook, or Microsoft email ID. Then continue with the rest of the steps.
Configure My Site-> Users -> ‘Would you like to add a user?’ -> Email
-> Enter and email ID here (Gmail, Microsoft, or an email associated with Facebook)
-> Role -> Read Only, Read/Write, or Administrator
-> URL -> Fill the link for which you want to grant the new user access to
REPORTS & DATA IN BING WEBMASTER
SEO is the heart of any content management activity. By utilizing Bing Webmaster Tools, you will land on the Reports & Tools section which is the best for SEO. It contains the right tools to get insights into the crucial tips one requires to improve the web structure.
Page Traffic Report
The Page Traffic report tool gives a lot of comprehensive information on every separate page that obtains the highest mark on the search result. There is a lot you can observe on this screen by filtering the range of time as per your decision. On the upper hand, since Bing has merged itself with Yahoo!, the data for both these organic searches appear here. Page traffic affects the page performance which is why these highlights are so relevant to the SEO masters.
If you would look, the image shows six columns dedicated to the following:
Page: It shows the cited page link. On clicking the link here, you would be directed to the Traffic Details page where an overview of a complete report could be studied.
Clicks From Search: Here, the number of clicks on the figures to visit the page from the results page is present.
Appeared in Search: This gives the number of times each link of your page appears on the web search results screen.
Click-Through Rate (CTR): It is a digital figure concerning the effectiveness of the site to lure the audience. By definition, it is the percentage of the links on the results page because of which the users end up hitting the link to the page.
Avg Search Click Position: It gives the average status of your blog on the organic results page from where the link to your page is visited.
Avg Search Appearance Position: It shows the average level of appearance on the results page where your site’s link appears.
In this tool, you can look at all the sorts of URLs belonging to your website that have been detected by Bing on the network. It lets you get an absolute knowledge about whatever all the crawler has gone through to showcase on the search engine.
You can apply filters based on what is more vital to you. On top of the screen, you can see the filters: HTTP code, Crawl date, Narrow, Limit to a folder, Malware infected, and Excluded by robots.txt (checkbox).
Search Keywords Report
This is one of the simplest types of reports in the collection. The Search keyword tool lets you check those keywords that are the most reliable in bringing traffic to your page through the organic search. This is where you learn what keywords are best for your content, their CTR, and your page ranking. For more detail, click on a particular keyword to view the information in depth.
SEO reports provide suggestions on the sections of your website that might need to be focused on to abide by the optimization standards. One can look at the detail of the issue by simply clicking on any of the SEO recommendations.
Inbound Links Tool
Inbound links are nothing but backlinks. This tool shows a statement on the several links aiming at your blog in a graph format. More than a thousand inbound links can be exported at once. To analyze the details on a particular inbound link, simply select a link from the Target Page column, this will display the anchor texts of URLs containing the link to your blog.
As explained earlier, Bing Webmaster Tools offer the fluency to look into crawl issues that are causing errors. Crawl Information is the feature that assists in examining the depth of errors. It grants the ability to inspect the problems with more clarity. One can see the reason behind the errors experienced when Bing visits the page. From server errors, malware, and connections timeouts to DNS failures, all the data is available in it.
DIAGNOSTICS & TOOLS
To maximize the discoverability of your website, you need to settle all the issues related to the blog. Bing Webmaster Tools contains these seven diagnostic instruments that ease the pain of the lengthy manual processes.
Mobile Friendliness Test Tool
Page performance in SEO depends a lot on its mobile-friendliness. It affects the visibility in the organic search directly as the visitors get usually annoyed with sluggish loading interfaces.
This tool interprets if your page is mobile-friendly or not. Fill a link in the box and hit ANALYZE. The Bing spider will summon the page to forward it to the classifier for the examination.
Keyword Research Tool
Most content writers long for this accessory as it gives a cloudless approach to the demand. It is a user- friendly tool. It will tell you about the kind of content the audience demand through the phrases they search for on the search engine.
Fetch as Bingbot
It is a troubleshooting mechanism for folios. You will be able to notice how Bing crawlers see your pages. To check a link, enter the URL in the given space and click FETCH. Once the errors are found, it is easier to resolve them.
SEO Analyzer is another suggestion tool that investigates any URL submitted at the text box on the top. It perceives if the link stated complies with the best SEO standards in terms of the expected parameters for an individual page.
Everything on the internet and computers are programs, codes, scripts, and software. Bing, in the same way, demands to understand the structured markup language of your web module to interpret the information properly. This tool will let you understand if you have implemented the markup language in the right way.
Bing Webmaster Tools identifies the following languages: Schema.org, HTML Microdata, Microformats, Open Graph, RDFa, JSON-LD, and SEO Analyzer.
Verify Bingbot Tool
With this tool, you can distinguish if an IP address belongs to a Bingbot. This tool lets you know if the address is genuine or untrustworthy.
When you change the domain of your website, this agent can be used to inform the same to Bing. Bing is fine with automatically understanding this phase, the difference being that this tool makes the process faster.
There are other features on this mighty tool that hope to ease the efforts of the verified administrators of the web blogs. There are other sections dedicated to security, messages & alerts, content removal, and refreshed webmaster tools. As far as the headings state, the names of their contents and functions are clear.
Under Security falls protection from malware.
Messages & Alerts buzz the notifications related to any update or crawl issues.
Content Removal enables you to notify Bing about outdated and broken URLs.
The Refreshed Tools sections are improvised versions of the tools that already exist with new features.
This compilation has been made with the best interests of the most latest updates in the Bing Webmaster Tools. If you would compare Google Search Console with it, you would realize it has got all the services the console provides. The best part is that this webmaster set of tools is free of any cost with multiple features. It gives a user-friendly experience. You can monitor your web e-commerce through these setups in a professional way.
The best part is that Bing has a record of more than 10 Billion search volume on a monthly basis being the second-ranked search engine for desktop and fourth-ranked for mobiles. In China, the United States, Japan, Germany, and France, Bing is highly popular. As per the 2019 report, Bing’s share of desktop traffic is 4.38% higher than in the previous years. Therefore, it is clear that this search engine has a wide scope for SEO experts and e-commerce professionals. Even though Google is the most reliable, Bing is also pacing forth gaining a lot of more trust from the audience.