If it were as easy as writing down a story, everyone would have been a blogger by now. Little do we know when it comes to SEO. The specialized title SEO which is abbreviated for Search Engine Optimization is the key to thrive in the internet world. The mystery being why do we undoubtedly need SEO to publish plain writing?
In this guide, you will learn the expanse of SEO. The logic behind it is, being the key aspect of the web. When you run an online site, it is not only the write-up but also the narrative, precision, access to additional data, the overall structure, etcetera.
As far as this SEO step by step guide is to be concerned with, you would not leave without knowing about the genuine features of SEO and its necessity. With the crisp specifications and information, you might end up starting your website.
When you read about learning SEO, it is frustrating to grab multiple details at once. Therefore, here in this starter guide, I have packed up the primary knowledge in parts. So that little by little you can get through the most relevant topics.
So What is What is SEO and How it Works ?
Checkout Our Part by Part SEO Guide for Beginner
Part 1: What is SEO?
Instead of providing a mugged up definition, I have snapped into two sections:
- Search Engine- These are software systems that assist in accessing the World Wide Web. They filter through the WWW for the information you are looking for to give the best possible data. Take examples of Google, Bing, and Yahoo are the major Search Engines.
- Optimization- It involves choosing, obtaining, using, or making the stablest and the most efficient solution and resources.
If you merge them you will see that SEO is about putting together texts, interfaces, graphics, and everything else required in the most prioritized fashion so that Google places that particular blog at the top when filtering through the network. This is known as SEO.
To be more apt, SEO is about being the favorite on the internet in whatever you do.
The above description would have now made obvious why we need to optimize. Most bloggers and SEO experts better not publish at all without optimizing their labels.
The next question is, how does SEO work?
Well, there is a very simple conclusion that there are aways able ways to perform everything there is! SEO has broad aspects that we would go through.
But before that, I would elaborate its need with a small example:
When you explore in Google for a particular element, say, ‘SEO Guide for Beginners’, you would want to view the most compact and fitting result at the very top. On the other hand, if you are the one who has written a draft on ‘SEO Beginner’s Guide’, it is quite apparent you would want Google to showcase your article at the peak spot on the front page. But there are hundreds of identical blogs with similar substances.
This is why you have to optimize your write-up: to make Google love it. Otherwise, no priorities. Be their priority. Convince them you are different.
Part 2: Search Engine Mechanism
So far, we can identify what search engines are and what they do for us. Now we have to get its working straight: how it does what it does?
1. It travels across the internet to find out updates and content utilizing networks. These links help them to jump from one base to another in the chain. It gathers a good collection of huge databases. The database collection is termed as Caffeine, whereas this process is called Crawling.
2. The following is nothing more than keeping in store all the information in the search engine index- Caffeine. Consequently, when asked for, the search engine easily reveals the data within its collection.
3. The ranking is the ultimate area where optimization plays its role. The search engine goes over its collection to put in sequence its index materials by filtering appropriate scoops. This determines the quality of the content.
For now, this is all we require for understanding how it works.
Part 3: Keywords
The most primary component which is vital for SEO is a Keyword. They are expressions, phrases, and letters that the audience puts down in the typing box to find the results they are looking for. For us, most of the time, these are the subjects of the blog.
Keywords are almost the first point commands to support your piece of work that are hunted by the searchers. It depends on how you use it, where you use it and how many times you use it. They certainly determine the ranking of the content.
Keywords are the easiest and the most complicated tool to manage. How? Let’s see!
⦁ They are needed to be used as many times as possible in any post but should not make it absurd. There should not be any flooding that could make it appear as a spam. Google tags them as huge disadvantages.
⦁ These can be moulded into as many sorts as they can but, they should not drag unwanted traffic of other synonymous searches. For this, one needs to understand their audience and what they demand.
⦁ Abnormal usage of terms can drop the content’s quality.
These are just a few blemishes. However, to overcome these issues, there are certain sets of rules that have to be obeyed.
An example of keywords for content about ‘SEO Guide for Beginner’, where the subject is the main keyword. Other keywords that can be used in the clause could be, ‘Beginner’s SEO Guide’, ‘Best SEO Guide for Beginner’, ‘SEO Step-by-Step Guide for beginner’, etc.
Part 4: Keyword research
Now that you know what keywords are, why not check out how to spot the ones that will sculpture your article? For this, SEO experts perform ‘Keyword Research’. “I personally Use ahrefs to find best keywords”
First of all, it is a method of research to identify words and phrases that target clients use to explore what they are looking for in the search engines. Again, this is done to optimize the content for presenting at the most demanded point of the internet. Only, that will happen when you have a high blog rank right?
Take the example of a person seeking for ‘SEO guide for Beginner’ once more.
They can hunt on Google by using various types of expressions like ‘Beginner’s SEO Guide’, ‘Best SEO Guide for Beginner’, and so on.
So while looking around, you will find the phrases that most people use to find the same results.
It is important because it affects:
- Traffic growth
- Link Building
- Content’s quality
- The subject of the content
If you would go to Amazon, you will see why they are so favored. It is because of their customer relationship. It is a straightforward and smart way in which they use the simplest keywords. They have read their potential customers and know what they demand.
However, keep in mind that you do not make meaningless sentences just for the sake of using them. Using just one too many times alarms the google of spam. So you should always be aware of their density in your blog post.
When the target client has been thoroughly studied for how and what they have been scouring for, it is the right time to optimize the blog. There are two kinds of SEOs: On-Page SEO and Off-Page SEO.
Part 5: On-Page SEO
It is On-Site SEO, also named as On-Page SEO when the content is created. The quality is obtained along with keyword use. The ranking is improved along with the increase in the targeted traffic on the individual webpages. Here is a list of On-Page SEO concepts with brief explanations:
⦁ Keywords- Most searched words and phrases.
⦁ Title tags- The heading or topic displayed on the blog and the results page.
⦁ Meta description- The brief description below the URL in the results page.
⦁ Alt text- Terms assigned to an image content to be indexed.
⦁ URL- It allows crawling of the spiders within the websites.
⦁ SSL/HTTPS- It is a security technology to keep the server and data safe from any trespassing. The search engine prefers SSL-type security which improves the website’s visibility.
⦁ Internal Linking- By linking pages, it helps the web spider to produce paths to crawl within the links for creating a good database.
⦁ Performance/Loading Speed- The page performance is a huge factor, as it tells how long it takes a website to load on various platforms. It depends on the sizes of image files as well as program scripts. Nobody wants to annoy their guests visiting the websites by a slow loading structure, so Google does not consider them.
If one would consider an SEO in terms of books. The critic would be the search engine who would rate the books as per certain parameters like the genre, appearance, and conditions of the books. The same is with search engines, they rank the pages in their indexes according to certain parameters directly related to the article, like, keywords, tags, page performance, HTML code. security and descriptions. These are involved directly with the website for better optimization.
Part 6: Off-Page SEO
Off-Page SEO is what you do to optimize your website externally. This is not directly connected to working on the website but rather outside its borders.
Take examples of backlinks from other websites or online business promotions on other websites.
There are some prominent categories under off-Page SEO that are effective for an article ranking on search engines like Google.
The three essentially basic ones are Backlinks/Link Building, Online Marketing/E-commerce, and Brand Mentions. These determinants affect the website’s ranking and quality. You would agree if we discuss it in more detail.
⦁ Link building- Link building is a way to create references that connect different websites. For this, your article needs to be of quality for other bloggers to refer to yours on their forums. This way it improves the page rank. Apart from this you also require a quality link more than just any number of backlinks produced on the internet.
⦁ Online Marketing- Also known as social media marketing. It is like executing promotions and slightly similar to Link building. The quantity of shares through links or directly, even the mentions around social media keeps the viewers engaged.
⦁ Brand Mentions- As said earlier, if not loved, you would not be prioritized. Web directories fancy brands. Installing yourself as a brand is about status, trust, and professionalism. They aid in page ranking in a very different way than link building. Rather than stating a link of your website, it is just a simple reference to your brand or the varied posts. This makes you look authentic.
If the blog is a book and Google is the critic. The critic would also judge the book in terms of the cover page, promotions on magazines, summary, and references. Search engines do the same.
Off-Page SEO is crucial because:
⦁ It lets you reach your target clients through social media. Social media does not directly help you in your page ranking and visibility but rather in creating a good customer relationship.
⦁ Trustworthiness, authority, and branding are likely to evolve through off-page SEO when you get quality links to connect with.
⦁ If you have heard about local SEO, you would understand how important it is for if you drive through a local business. It is nothing but your customers getting more customers to your business through mere talks in reality.
⦁ It tells Google how valuable your blog is to others on the internet.
On-site SEO and Off-Page SEO are both equally significant as the two hands of any human.
Now that you have found the principals, this is an excellent start for an SEO beginner. A good one for a learner who wants to initiate right away. When you rise with the basics, this is what you require to remember like a mantra. There are more comprehensive features to every chapter in this beginner’s guide to work at.
If you want to take-off undeviatingly, do not get into unpredictable technicals, clear off the fundamentals first. Step-by-step you will gradually fall into the depth of it all. Just remember that the blog’s relevance, trust, and authority is of high value.
I Hope this SEO guide will help you as a beginner to take-off on your own.